Media, either it is printed, electronic or the web is the only medium, which helps in making people informed. Communities and individuals are bombarded constantly with messages from a multitude of sources including tv, billboards, and magazines, to name a few. Mass media is a very important factor in the growth of society, and for the most part, it is good for individuals to indulge themselves in the information that is circulating. Development communication is the kind of communication which is functional to the prompt conversion of a country and the mass of its people from the insufficiency to the self moved state of economic progression that creates possible enormous social equivalence and the higher implementation of human. Mass media include not only the mechanical device that transmit and sometimes store the message e.
This paper discusses the evolution of development journalism into development communication, concentrating in the process on what has happened to governmentmedia relationships and traditional freedom of the press notions as third world presses are subjected to guidance policies and rampant authoritarianism. The success of agricultural development programmes in developing countries largely depends on the nature and extent of use of mass media in mobilisation of people for development. It is the primary means of communication used to reach the vast majority of the general public. This represents the very first news media that was published in nigeria and it was published in the southwest. For schramm it was their content that was the key to their use in development. Introduction to mass mediaintroduction wikibooks, open. Multiplicity of languages is an obstacle to trade and the nwhility of labow. To mobilize the vast illiterate masses of rural developing countr ies, extensive change in knowledge and attitudes are needed. The mass media includes print media, broadcast media, social media and other types of communication. Sep 19, 2016 table 4 presents the role of mass media in rural development.
A medium is the channel through which message travel from the source to the receiver. The media plays a central role in informing the public about global, national and local events and is a powerful medium for shaping opinion and policy. Godwin chu examines the nascent role of the media in national development. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television.
Schooling attainments influence on internet adoption. History of mass media quit india movement the british authorities made every effort to control and muzzle the nationalist press during the quit india movement launched by indian national congress in 1942. Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. Man is a social animal,he cannot live in isolation,so his actions affect not only him but society in general, society affects a man in so many ways. Community dialogue as a catalyst for change 117 selected bibliography 123. Role of traditional and folk media in development communication. It is possible to consider programmes that rely entirely on facetoface education, but even these can be hindered if there is not a supplementary programme of advertising for events and news coverage to increase motivation as well as printed material to leave behind. Digital media comprises both internet and mobile mass communication. It is geared towards mobilizing the people for national development. Mass media, indigenous language broadcasting and national development. Wilbur schramm in his book mass media and national development discussed the role mass media play in development communication while lerner and others saw all of the media outputs as having modernising effect. Lee is a senior lecturer in the department of journalism and communication at the chinese university of hong kong.
In each of these areas, schramm saw the possibilities early, did. Role of mass media in modernization in early postwwii years 2. Mass communication and national development in china. Mass media means technology that is intended to reach a mass audience. He received his phd in communication studies from the university of michigan. Adapted from president kalams address at the press council of india during the celebrations of national press day, in. Examines the importance of effective and freeflowing information systems.
The fact that technology evolves and changes drives the development of media grolier multimedia encyclopedia, 20, p. Role of the media in nationbuilding progress essays. This lesson explores the development of the mass media in the united states and its role in the. Pdf mass media, indigenous language broadcasting and. National development involves changes or advancement in a nation aimed at improving the political. It looks at the use of mass media in the formation and propagation of national. Recently in japan sociology and psychology are showing a growing. People called him the father of communication, communication originator. Language, mass communication and national development. The media, development communication, and governance in. Governmental perspectives in jamaica and guyana marlene cuthbert the author is grateful to the following agencies for assistance in locating source materials for this paper.
Document resume cs 201 764 contributions of wilbur schramm to. Among the four identified forms of communication is mass communication, which deals with messages addressed from one to many persons mediated by elements in. While employing a panaramic view, it takes as a starting point the concept of globalisation visavis the evolution of. National development is a vertically integrated real estate investment, development, construction and management firm. The nigerian mass media started out with the publication of iwe iroyin. The role of information in the developing countries. The media, with specific reference to the collective entity of newspapers, radio, television and the international network internet, play a very important role in national development. The role of media in promoting strategies for poverty. The role of media in promoting strategies for poverty eradication. But today, thanks to technological expansion, press freedom covers the.
Eritreas independent, responsible and fair media is a revolutionary tool of liberation from colonialism, underdevelopment and it helps reinforce the national unity of eritrea. Effects of mass media media today is forever changing. Mass media functions, knowledge and social control a macrosystem position is developed that treats mass. Communications and dean annenberg school of communications university of pennsylvania.
Ministry of information and culture, the prime ministers office and agency for public information, kingston, jamaica. If we as individuals use caution, critical thinking, and expose ourselves to many types of media, becoming media literate, we can use mass media as a tool to enhance our. Media is the reflection of our society and it depicts what and how society works. Document resume cs 201 764 contributions of wilbur. Over the past few decades, media campaigns have been used in an attempt to affect various health behaviours in mass populations. Because we as a society are always using mass media there are consequences and effects that have been laid on the forefront of mass media. A study of selected broadcasting stations in calabar metropolis article pdf available october 2017 with 87 reads. Development communication is the kind of communication which is functional to the prompt conversion of a country and the mass of its people from the insufficiency to the self moved state of economic progression that creates possible enormous social equivalence and the higher implementation of. Wilburlangschramm 19071987 is a master of the spread of disciplines and founder. Mass media functions, knowledge and social control a macrosystem position is developed that treats mass media as a subsystem which interpenetrates all others, sharing control of knowledge. The mass media also entertain the public by providing emotional relaxation, intrinsic and cultural enjoyment i. It involves the change or even the advancement of any nation aimed at improving the political, economic and the social lives of the people. The role of mass media in national development of eritrea.
Without good access to national and community media all public education programmes may be disadvantaged. The technologies through which this communication takes place include a variety of outlets. This function of the mass media is very important to developing communities everywhere. Joint united nations programme on hivaids 111 lesotho.
The role of the mass media in community development. Role of social media on development article pdf available. Table 4 presents the role of mass media in rural development. The planners in developing countries realise that the development of agriculture could be hastened with the effective use of mass media. Language, the mass media and national development in developing nations.
Mass media is a significant force in modern culture, particularly in america. Top 5 positive impacts of mass media in developing countries. The media is the collective entity of newspapers, radio, television and the international network. Brings people together with implementing mass media in societies in tunisia and egypt, citizens were able to reach out to each other through social media platforms such as facebook and twitter and create, organize and initiate street protests and campaigns. Apr 28, 2004 among the four identified forms of communication is mass communication, which deals with messages addressed from one to many persons mediated by elements in mass media such as radio, television. The media plays a very important role in national development. An analytical approach international journal of communication issn 1597 4324. Traditional and folk media in development communication role. Use of mass media campaigns to change health behaviour. Mass communications history is fairly short, although the various forms of mass media that have developed over the years have made a tremendous impression on the technological, political, economic, social and cultural trends of every nation. Such campaigns have most notably been aimed at tobacco use and heartdisease prevention, but have also addressed alcohol and illicit drug use, cancer screening and prevention, sexrelated behaviours, child survival, and many other healthrelated issues. Mass media and national development by wilbur schmmm. Gandhiji suspended the publication of harijan and other weeklies on account of precensorship imposed by the government. This article examines the role of mass media in the society with particular emphasis on its implication for national development.
His major research interests are international communication, telecommunications policy, and development communication. Sociologists refer to this as a mediated culture where media reflects and creates the culture. He established the first research institute of communication in the university, compiled the first textbook of the spread, was granted the first ph. Educations role in the crossnational development of the massmedia knowledge gap bryan a. Eritreas mass media is expected to be a development centered media that presses for change. Man is a social animal,he cannot live in isolation,so his actions affect not only him but society in general, society affects a. Integrating mass media into small business development 95 6.
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